Thomas Brod gained firsthand experience of what life is like at a senior living community as a college graduate working at a Continuing Care Retirement Community. Fast-forward to 2018. After a career as a senior living manager, developer and investment banker, Tom is now Lifespace Communities’ senior vice president of business development, and he believes there is a bright future ahead for the industry and especially Lifespace Communities.
Q: As the senior vice president of business development, describe your role and responsibilities at Lifespace Communities?
A: My role is to identify and cultivate opportunities to grow our organization. We have recognized the value of growth as we face the challenges of the industry. These include the changing expectations of our residents and occupancy pressures with the growing demographic of future residents. We are continuously evaluating potential acquisitions and affiliations that align with our culture and are a responsible business decision.
Q: Where do you see Lifespace Communities in the next five years?
A: I believe our understanding of seniors’ motivations, emotions and desires place us in a position of strength in our marketplaces. The Lifespace team is skilled at adapting to the changing desires and needs of seniors which gives our residents a level of comfort and trust in choosing and living in a Lifespace community.
Q: What do you enjoy most about your career?
A: I have enjoyed being able to work with great people who are also extremely talented at what they do. I have the best of all worlds. I am working with good people, and I am doing good for others.
Q: Who inspired your path into senior living?
A: I had the opportunity to work in a sales office in a senior living community when I graduated from college. I enjoyed working with seniors, and I wanted to learn more about the senior living business. I decided to continue to pursue my career in the industry.
Q: As this is a Valentine’s Day-inspired newsletter, tell us how you met your wife and how long you have been married?
A: I met my wife the first week of graduate school in an unusual scenario. During that first week, the university always sprayed for insects and students had to vacate the building. While the workers treated the premises, the students gathered outside for coffee and Danishes. We have been married 37 years. It still remains the best cup of coffee I’ve ever had.
(In the Photo: Thomas Brod (upper left) is a family man joined by his wife, three children, grandson and his 97-year-old mother-in-law.)
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