Lifespace Communities Appoints Mike Roach as Chief Strategy Officer

DALLAS and WEST DES MOINES, Iowa (March 23, 2022) – Lifespace Communities is pleased to announce Mike Roach as the new chief strategy officer effective March 23, 2022. Roach will play a vital role in the development, oversight, and implementation of strategic planning throughout the Lifespace organization and markets. He will assist in identifying, assessing, developing, and managing strategies to expand Lifespace’s capabilities to improve competitiveness and business performance, providing and enhancing value to its residents. This work will include product innovation, market expansion, capability-building, partnership creation, mergers and acquisitions, and diversification.

Roach has extensive experience in strategy and operations, particularly in consumer markets. Most recently, he served as vice president, corporate strategy and planning for 1-800-Flowers.com, Inc. In this role Mike developed an enterprise strategy for the $2+ billion portfolio of eCommerce/direct-to-consumer brands. Prior to that, he served in strategy and operations roles for JCPenney Corporation and Deloitte Consulting.

“We’re excited Mike is joining us at such a pivotal time,” said Jesse Jantzen, president and CEO of Lifespace Communities. “His deep experience in understanding consumers’ needs, even before they can articulate what it is they want, will help Lifespace identify, assess, develop and manage new innovative offerings for residents and seniors, both within the walls of our communities and beyond.”

“Lifespace’s vision and purpose appealed to me. It’s exciting to have an impact that is so much bigger than yourself; to work toward something that is bettering the lives of a large group of people across the country,” said Mike. “My desire to do that is even greater seeing the effect of the pandemic on the mental, emotional, and physical states of all people. I’m excited to be able to apply my skills to help Lifespace achieve their vision.”

Roach, who will be based in Lifespace’s Dallas office, earned his bachelor’s degree in business administration in finance and accounting from Texas Christian University and his MBA in marketing, managerial analytics and strategy from the Kellogg School of Management at Northwestern University.

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